Segmentation
Personalize your guest experience by targeting your communication, offers, and content. From pre-stay to post-stay, every interaction can be tailored to each guest, ensuring a unique and memorable stay that keeps them coming back for more.
Benefits
Boost your revenue by offering personalized and relevant add-ons and room upgrades
Personalizing the guest experience makes your guests feel valued and special, leading to increased guest satisfaction
Reach the right guest, at the right time, with the right information, ensuring your guests a completely customized experience
Benefits
Boost your revenue by offering personalized and relevant add-ons and room upgrades
Personalizing the guest experience makes your guests feel valued and special, leading to increased guest satisfaction
Reach the right guest, at the right time, with the right information, ensuring your guests a completely customized experience
What you get
By targeting Communication, Upselling, and Content to guests based on their rate code and unit type. This way you can deliver exactly what they need, when they need it.
You might want to share meeting room details with guests on a Business rate code. Alternatively, you could set the stage for romance by offering champagne in advance to those booked under a Romantic rate code.
With Segmentation, you reach the right guest, at the right time, with the right message – meeting your guests’ unique needs and exceed their expectations.
What you get
By targeting Communication, Upselling, and Content to guests based on their rate code and unit type. This way you can deliver exactly what they need, when they need it.
You might want to share meeting room details with guests on a Business rate code. Alternatively, you could set the stage for romance by offering champagne in advance to those booked under a Romantic rate code.
With Segmentation you reach the right guest, at the right time, with the right message – meeting your guests’ unique needs and exceed their expectations.
How it works
Target your Communication, Upselling, and Digital Guest Directory to guests based on their rate code, unit type or a mix of both
DigitalGuest receives your guests’ rate codes and unit types from your PMS, making all the data easily accessible on the platform
Divide your guest segments into targeted groups based on shared characteristics, such as Business, Leisure or Spa
Examples
Holiday guests with Christmas and New Year rate codes often require different information. Easily address this by tailoring your communication and upselling to each specific rate code
If you have multiple accommodation options, they likely offer various amenities and features. To deliver this information to the right guests, you can target your content according to the type of unit
How it works
Target your Communication, Upselling, and Digital Guest Directory to guests based on their rate code, unit type or a mix of both
DigitalGuest receives your guests’ rate codes and unit types from your PMS, making all the data easily accessible on the platform
Divide your guest segments into targeted groups based on shared characteristics, such as Business, Leisure or Spa
Examples
Holiday guests with Christmas and New Year rate codes often require different information. Easily address this by tailoring your communication and upselling to each specific rate code
If you have multiple accommodation options, they likely offer various amenities and features. To deliver this information to the right guests, you can target your content according to the type of unit
Do you want to personalize the guest experience?
Book a free demo and let’s get you started with segmentation!
