What Exactly is White Label?
A “white-label” product is something created by one company but customized by another to look and feel like its own. In the hotel world, this means that platforms like DigitalGuest can be entirely branded to match your hotel’s identity with no third-party logos or branding. You get complete control over colors, fonts, logos, and images to ensure that everything reflects your unique style.
So, why does this matter? With the DigitalGuest white-label platform, your hotel can offer a seamless, branded experience that enhances every guest’s stay. Let’s break down the benefits.
1. Stand Out with Full Customization
Your brand is more than just your logo. It embodies the feeling, style, and personality that make your hotel unique. With a white-label platform like DigitalGuest, you have full control over every element of the guest directory, from colors and fonts to images and logos. This allows you to create a digital experience that aligns perfectly with your hotel’s identity.
When guests open up the digital guest directory and see a design that feels like it’s part of your hotel, it leaves a powerful impression. They recognize the attention to detail, which builds their trust in your brand and deepens their connection with your hotel.
2. Why Familiarity Builds Loyalty
Guests are drawn to familiarity, which helps them feel comfortable and welcome. With DigitalGuest’s white-label platform, guests see only your brand from start to finish. This unified experience feels like an extension of your hotel and helps guests feel at ease. It builds a sense of loyalty that goes beyond the stay.
A seamless brand experience is one they’re more likely to remember and recommend. When they encounter the same branding in future stays or promotions, they feel an instant connection that encourages them to return to your hotel instead of trying out the competition.
3. Creating a Distraction-Free, Branded Experience
DigitalGuest’s white-label platform isn’t just about looks. It is about delivering clear and effective communication. With DigitalGuest, you control all messaging, so guests receive relevant, valuable information without third-party distractions.
Whether it’s a special offer, an in-house dining option, or local recommendations, your messages are focused and straightforward. No mixed signals or clutter—just the content that helps guests make the most of their stay. This distraction-free approach enhances guest satisfaction by keeping them engaged with what your hotel offers, making their experience more enjoyable and relevant.
Ready to build a platform customized to match your brand identity?
Case examples
71 Nyhavn Copenhagen
When you dive into the DigitalGuest platform at 71Nyhavn, you see the exact same visually appealing design as on their website. Beautiful modern pictures, the perfect combination of fonts and down to earth colors. No matter which time of year or season – pictures and content are always updated, so what guests see on the platform is always relevant!
They created an exclusive and relaxing universe, that make guests feel the vibes Nyhavn from the first time they tap into the platform, even before they arrive.
Steel House Copenhagen
Steel House Copenhagen combines its signature yellow with vibrant photos to capture the vibe of the urban hostel. Since this is a hostel welcoming social travellers from all around the world, their platform content includes info about public transportation for those budget-minded travellers and info and sign-up forms for in-house events such as yoga classes, quiz and game nights, and live music.
Design is of course important but personalizing the platform content is equally important – and Steel House Copenhagen is the perfect example of how to create content that suits their particular guests!
Conclusion: Why a White-Label Solution is Worth It
A 100% white-label solution like DigitalGuest elevates your brand’s presence and builds guest loyalty. With a completely customized platform, your hotel can deliver a memorable and branded guest experience from start to finish. It’s all about making each interaction feel personal and direct, helping guests connect with your hotel in a meaningful way.
Ready to build a digital platform customized to match your brand identity? Book a free demo with DigitalGuest today, and discover how you can create a fully branded, distraction-free experience that leaves a lasting impression on every guest.
