DigitalGuest and Chicostay merge to provide hotels with a unified post-booking guest journey platform
DigitalGuest, founded in 2016, and Chicostay, founded in 2014, are two leading providers of hospitality technology, and they today announce their merger. Together, they provide hotels with one unified platform covering the guest journey from pre-stay through post-stay, designed to simplify operations, generate new revenue streams, and elevate guest satisfaction.
One platform, every touchpoint
By merging product capabilities and expertise, the new DigitalGuest platform combines all essential guest interactions into one guest-facing solution. Hotels will now have access to:
- Communication & personalized marketing
- Comprehensive upselling of hotel products & services – from room upgrades to early check-in, spa bookings, restaurant offers, and even hotel merchandise
- Digital check-in/check-out & payments
- Guest directory, vouchers & information
- Housekeeping & room services
- Table reservations & in-stay food & beverage services
- Post-stay surveys, feedback & reporting
Looking ahead, the merged company aims to be a key strategic partner for hotels in the areas of digitalisation and merchandising. As digital channels become essential for guest communication and services, the new DigitalGuest will support hotels in driving effi ciencies in real time, while creating new revenue opportunities and stronger guest experiences. Hotels must embrace merchandising opportunities just as airlines did with ancillary services, which can today account for 40% or more of their revenues.
The merged company will continue under DigitalGuest identity, uniting the strengths of both organizations into one powerful, all-in-one platform.
Leadership perspectives
Jens Rysgaard, Outgoing CEO of DigitalGuest:
“I’m proud of how far we’ve taken DigitalGuest since Christian Markedal and Steen Thygesen founded the company in 2016, which today supports over 500 hotels with digital guest engagement. As a current hotel owner, I know the challenges of managing complex tech stacks while still trying to deliver a high-quality guest experience. With this merger, we can now give independent hotels a simpler, more consolidated solution that reduces complexity and creates even more value. This is a major step forward for both our customers and our team.”
Tony Barker, Incoming CEO of DigitalGuest (former CEO of Chicostay)
“Today’s guests expect everything to be instant, mobile-fi rst, and on their terms. Standing in line to check in feels like a lifetime that kills the experience, undermines the hotel brand, and reduces opportunities to cross-sell or upsell to support a better guest stay. This merger allows us to give hotels the tools to simplify operations and turn every guest interaction into a revenue opportunity and a chance for personalization, without compromising guest satisfaction”.
“This merger also brings together strong competencies and a shared mindset. We expect continued growth as hotels increasingly realize these services are as essential as housekeeping. It’s also a cultural fi t – both organizations bring a positive and forward-looking culture, and together we will only strengthen that.”
About DigitalGuest
Founded in Denmark in 2016, DigitalGuest helps over 500 hotels across the Nordics and Europe digitize the guest journey, replacing paper-based communication with modern, sustainable, and revenue-generating solutions. The platform is whitelabel, mobile-fi rst, and trusted by both independent hotels and groups to improve effi ciency, guest satisfaction, and profi tability.
About Chicostay
Founded in 2014, Chicostay provided a suite of solutions in the UK and Swedish markets, including a non-downloadable, hotel-branded guest web-app, self-service kiosks, upselling, automated workfl ows for pre-stay, in-stay, and post-stay communication, as well as digital check-in, check-out, and payments. The focus was on reducing front desk admin and costs, improving guest satisfaction, and increasing revenues through upselling.
Founded in 2014, Chicostay provided a suite of solutions in the UK and Swedish markets, including a non-downloadable, hotel-branded guest web-app, self-service kiosks, upselling, automated workfl ows for pre-stay, in-stay, and post-stay communication, as well as digital check-in, check-out, and payments. The focus was on reducing front desk admin and costs, improving guest satisfaction, and increasing revenues through upselling.
For media inquiries, please contact:
Tony Barker, CEO
tony.barker@digitalguest.com
+46 707 35 03 98
John Broome, COO & CPO
john.broome@digitalguest.com
+46 724 49 39 33
