The coolcation trend is drawing travelers to Scandinavia’s mild summer climates. DigitalGuest enhances their stay by offering seamless communication, personalized services, and targeted offers, ensuring an exceptional guest experience.
Key Takeaways
- Coolcation Appeal: The coolcation trend is rapidly growing, with Google searches for “cooler holidays” up 300% and demand for Norway’s fjords rising by 23.2% in 2023.
- Seamless Guest Experience: DigitalGuest empowers hotels with seamless communication and tailored services, enriching each guest’s stay.
With record-breaking heat waves hitting southern Europe, travelers are turning to “coolcations”—summer getaways to cooler regions. In 2023, Mediterranean hotspots like Spain and Italy saw temperatures soar past 45 degrees Celsius, making Scandinavia, with its mild summer climate, a more appealing alternative. This shift presents an excellent opportunity for Scandinavian hotels in Denmark, Finland, Norway, and Estonia to attract heat-weary visitors. This is where DigitalGuest comes in, helping hotels create personalized, engaging stays that resonate with this trend, ensuring guests enjoy refreshing summer experiences.
What is the Coolcation Trend?
The coolcation trend is all about escaping the intense summer heat by choosing cooler, more temperate destinations. Scandinavia, with its mild summer weather and stunning natural beauty, has become a top choice for those looking to relax in a comfortable climate. Countries like Denmark, Finland, Norway, and Estonia offer a refreshing alternative to the usual summer getaway, where travelers can enjoy activities such as hiking, exploring scenic coastlines, or simply soaking in the serene atmosphere.
According to Selling Travel, Google searches for “cooler holidays” have increased by 300% year-over-year. And demand for fjord destinations in Norway rose by 23.2% in 2023 compared to 2022.
Why Hotels Should Pay Attention to the Coolcation Trend
As more travelers opt for coolcations, hotels in these cooler regions have a unique opportunity to cater to this growing demand. But it’s not just about providing a place to stay—today’s coolcationers are seeking personalized, meaningful experiences. This is where a digital guest experience platform like DigitalGuest can make a significant difference, helping hotels create a tailored and memorable stay during the whole guest journey.
Enhancing Guest Experience with Seamless Communication
One of the most important aspects of a successful coolcation is the ability to quickly adapt to guests’ needs. For instance, a guest might arrive at your hotel looking to book a last-minute guided nature tour, order a picnic basket for a day out, or simply find the best local spots to explore.
With DigitalGuest, hotels can communicate with guests quickly and efficiently through their smartphones. Whether it’s sending a message about available activities, offering dining suggestions that highlight local flavors, or providing tips on nearby attractions, real-time communication ensures guests have everything they need at their fingertips. This responsive service makes guests feel valued and enhances their overall experience, turning a simple stay into something truly memorable.
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Boosting Revenue Through Targeted Offers
With DigitalGuest, hotels can create targeted offers based on guests’ rate codes, unit types, or a combination of both. For instance, you could share meeting room details with guests on a Business rate code, or enhance a Romantic rate code with a pre-arrival offer of champagne.
These offers can be customized for various target groups, such as Business, Leisure, or Spa guests, by focusing on shared characteristics. By delivering personalized deals, you not only boost the chances of guests taking advantage of them but also increase revenue and enrich their overall experience.
Sustainability and Convenience
In today’s travel landscape, sustainability is more important than ever. Guests are increasingly looking for hotels that prioritize eco-friendly practices. DigitalGuest supports these efforts by reducing the need for printed materials like brochures, menus, and guides. Instead, all this information is available digitally through the guest’s smartphone.
Not only does this approach reduce waste, but it also adds a layer of convenience for guests. They can access everything they need from one place, making their stay smoother and more enjoyable. Plus, showing your commitment to sustainability can enhance your hotel’s reputation among environmentally conscious travelers.
Future-Proofing Your Hotel with DigitalGuest
As the coolcation trend continues to gain popularity, it’s clear that travelers are looking for unique, personalized summer vacations. For hotels in Scandinavia, this trend presents a valuable opportunity to stand out in the market.
DigitalGuest enhances the guest experience and provides tools to increase revenue through targeted offers and improved communication. Whether managing a boutique hotel in Denmark or a luxury resort in Norway, DigitalGuest can help you make the most of the coolcation trend. And also ensure your guests have an unforgettable stay.
Wrapping up
The coolcation trend offers a unique opportunity for hotels to provide something special to their guests. By embracing this trend and utilizing a digital guest experience platform like DigitalGuest, you can offer a personalized, memorable stay that keeps guests returning year after year.
If you’re ready to enhance your guest experience and capitalize on the coolcation trend, DigitalGuest can help. Book a free demo today to learn more about how our platform can benefit your hotel.
