Hospitality Trends in 2024: Personalized Stays, Sustainability and Tech


As we enter 2024, it’s very important for hotel staff to stay on top of the newest trends. Nowadays, guests want more than just a place to stay; they want things customized to what they like. So let’s check out the latest hospitality trends that will make a big impact on hotels in 2024.

1. Personalized Experiences: Connecting on a Deeper Level

In 2024, guests want more than just a place to stay; they want experiences tailored to their preferences. You can enhance this by exploring digital guest experience platforms like DigitalGuest or customer relationship management (CRM) systems to understand what guests love.

By using data analytics and personalization, hotels can boost guest satisfaction and build loyalty. The key is to make guests feel valued, where their unique preferences shape every part of their stay. This not only leads to great reviews but also fosters relationships that bring guests back. Keep in mind, it’s the small details that create lasting impressions.

2. Sustainable Hospitality Practices: Green is the New Gold

According to more than half of travelers, about 53%, actively look for places that are comfy and also care about the environment. This is a big change in how things usually work. It’s not just finding a place to sleep; it’s about making an experience that feels right for people who care about the Earth. The interest in sustainability goes past just where you stay – 65% of travelers want a calm and natural indoor feel, asking for more green spaces and plants during their stays. Also, as more people choose eco-friendly travel, 60% like getting app rewards for making Earth-friendly choices. 

This shows that using technology to encourage green actions is becoming more popular. People wanting real and authentic experiences is a big reason too, with 47% eager to meet locals in less-known places, and 44% going to spots that aren’t crowded with tourists. This all points to a big change in how people travel, showing that sustainability is becoming a big part of it. Hotels that adopt green practices are likely to do really well in this changing market.

Embracing technology, such as transitioning to digital guest platforms, contributes to green initiatives in another great way – providing guests with the choice to opt out of daily housekeeping. A growing number of hotels leverage platforms like DigitalGuest to present guests with this appealing option to skip daily housekeeping. Opting out of daily housekeeping goes a long way in minimizing the hotel’s ecological impact, saving substantial amounts of water, energy, and cleaning resources. This eco-friendly practice not only aligns with the values of environmentally conscious travelers but also highlights the hotel’s dedication to responsible and sustainable practices.

Read about sustainable practices used by DigitalGuest

hospitality trend 2024 - sustainability

3. Artificial Intelligence: Enhancing Guest Services

Artificial Intelligence (AI) isn’t just for sci-fi movies; it’s a big help in hotels. Try out AI-powered concierge services and chatbots to make things easier for guests. Use technology for quick check-ins and give personalized suggestions based on what guests like.

Smart chatbots are like smart helpers. They can book rooms, take orders, and answer questions, all day, every day. This means guests don’t have to wait for hotel staff, making them happier. It also lets the staff focus on harder jobs, making sure guests have a great time.

4. Contactless Smart Technology: Convenience at Your Fingertips

Nowadays contactless smart technology is becoming a guest favorite. Invest in keyless entry systems, and mobile check-ins for a hassle-free experience as well as provide virtual concierge services. 

Switching to contactless services doesn’t just make guests safer; it also helps hotels work better. As technology gets better, we’ll likely see even more use of touchless solutions in the future of the hospitality industry.

5. Multifunctional Spaces: Adaptable and Inviting

Say goodbye to the old days of fixed hotel layouts. Welcome the trend of adaptable spaces that meet modern guest needs. Think about meeting rooms that can switch into social areas. Develop areas that can host conferences, weddings, and social events, giving you the chance to earn from different sources.

For example, a rising trend in hospitality is turning hotel lobbies and cafes into shared workspaces. So make sure guests know about these versatile spaces, perfect for both work and leisure.

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6. Wellness and Health-Oriented Travel Experience: Mind, Body, and Stay

Wellness isn’t just a trend—it’s a lifestyle, and guests are actively seeking hotels that prioritize their well-being. Elevate the guest experience by incorporating wellness amenities like yoga mats and fitness programs.

At the same time, addressing dietary concerns, hotels are now focusing on providing healthy and locally sourced food options. With customers becoming more mindful of their diet, hotels are responding by offering improved and thoughtful food choices. Taking wellness a step further, hotels are introducing personalized programs, featuring meditation sessions, stress-reducing workshops, and consultations for better sleep. It’s a holistic approach to ensuring guests leave not only well-rested but with a sense of overall well-being.

7. Bleisure Travel Solutions: Mixing Business with Pleasure

As its name may suggest, bleisure travel is the blurring of lines between traveling for business and leisure. This hybrid trend is on the rise, and hotels are quick to adapt. They are now crafting innovative packages that cater specifically to business travelers seeking leisure experiences. In response to the growing demand, hotels are not just providing a place to stay but curating experiences that seamlessly integrate work and play.

As lockdowns eased in 2023, bleisure, gained significant traction. Its popularity has surged to the extent that it is anticipated to surpass traditional business travel. In fact, a staggering 89% of individuals are now planning to incorporate personal vacation days into their work-related journeys.

8. Influencing Social Media: The Power of Sharing

In today’s travel landscape, social media plays a crucial role in decision-making. Create spaces that guests find visually appealing and want to share online. Encourage them to share their experiences, creating a positive ripple effect of publicity.

Online conversations matter a lot to travelers. Platforms like Instagram and TripAdvisor are hotspots where people post pictures and thoughts about hotels, restaurants, and cool places. What they share online can strongly influence others when deciding where to go. Hotels can partner with influencers to showcase their unique experiences, grabbing the attention of potential guests with authentic recommendations. It’s like turning each guest’s story into something everyone can see online!


Conclusion: Hospitality Trends in 2024

In wrapping up our journey through the trends leading hospitality in 2024, one thing is clear: hotels are now about more than just a place to stay. They’re crafting personalized experiences that match guests’ preferences, diving into sustainability, and embracing tech like never before.

From personalized stays and green choices to the seamless use of technology, hotels are adapting to what guests want. The rise of wellness-oriented travel and the flexibility of adaptable spaces show that the industry is evolving with the times. So, as we step into this exciting year of 2024, it’s clear that hospitality is all about creating memorable experiences.

About DigitalGuest

The DigitalGuest platform empowers hotels to deliver a remarkable digital guest experience while streamlining hotel operations and boosting the average spend per guest. Personalized enticing offers, automated communication, guest feedback and so much more – all in one digital guest experience platform, completely customized to match your brand image. Adding your content to our user-friendly and intuitive platform is easy and fast, so you can get started creating amazing guest experiences in no time. From pre-stay to post-stay we enable hotels to automatically reach the right guest at the right time with the right content using segmentation and based on the stage of the guest journey.      

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